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The Technological Turnover

Innovative Technologies Making Their Way Into the Marketing Landscape

When it comes to being versatile and adaptive, few professions are burdened with keeping up with trends quite like marketing. Whether their specialities lay in digital, analogue or print; marketing specialists must be constantly updating and altering their strategies to reflect changes in consumer expectations, trends and technological advancements.

While this has been the case for hundreds of years, the wave of change that has accompanied digital devices infiltrating the daily lives of most populations has created various platforms for innovation.

Virtual Reality Devices

With developers of virtual reality in Australia and America creating systems for fields spanning the arts, medicine and entertainment to name just a small group, it didn’t take long for companies to realise the potential that VR has to boost their brands.

All eyes have been on VR developers’ efforts to create the perfect immersive video game experience, and the business world has been making its own ground with this new technology. Spearheaded by campaigns from early adopters such as Ikea, the benefits offered by virtual/augmented reality marketing have created new opportunities for companies hoping to explore user engagement.

VR promises something that few marketing mediums can: A captive, engaged audience that is excited to be a part of the experience your business is hoping to give them. By its nature, this medium’s emphasis on presence and depth creates the potential for unobstructed marketing fuelled by the enticing draw of a new technological advancement.

Still in the early stages of commercial availability, we’re still yet to see many noteworthy campaigns surfacing through VR marketing. However, as we move forward through 2017, there will certainly be a lot to get excited about.

Wearable Tech

While the Google Smartwatch may have not seen a wealth of support by the end of 2016, similar technologies appear to be gearing up for a renaissance of sorts as many companies continue to develop their own wearable hardware for the modern age. Products spanning sleep-improving headphones, smart glasses, tablet-watches and an abundance of other tech-driven personal accessories are beginning to make themselves available to the public, which gives agencies a new outlet for creative marketing.

Just as iPhone applications have become a successful refuge for companies vying for a place in their average customer’s daily life, the potential for future advancements in mainstream digital technology should not be ignored.

Google Glass

Despite technically being part the wearable technology movement, essentially becoming eponymous with the phrase, the development of this device does deserve its own moment in the spotlight. To be blunt, the demo model of Google Glass has seen quite a lot of criticism which is difficult to ignore. However, it has also been an impetus for much of the advancement we have seen since its announcement in 2013, prompting competing companies to take more risky endeavours to avoid being left in antiquity.

It may not be particularly fertile ground for widespread digital marketing initiatives quite yet, but due to the limited number of companies tackling this potentially expansive industry, it poses a valuable opportunity to cement your brand as an early innovator.

Staying on the pulse of the marketing landscape is not achieved by identifying those that have already found success and replicating their strategies; It is achieved through appreciating the potential for development in new ideas. While this may be a difficult feat, especially for those that are less familiar with the technological landscape; The key is research, and for those that have made it to the end of this article, that certainly shouldn’t be an issue.

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